Marketing for Builders Who Hate Marketing
Be known and trusted in your market before you ever pick up the phone. Your brand, your customer journey, your website and your story, built to work as one.
Packages from $500 a month
Growth for the sake of generosity.
Everything we build with you is for one end: a business that can give. Rod is a Christian business coach, and in his own words: “Because of my Faith, I believe people hold the highest value.”
Why we do this work →Most small business websites cost you work
Websites sit under Part Three of Built on Purpose: Winning the Work.
The leak, not the trafficYou don’t have a traffic problem. You’ve got a bucket problem.
Patch the bucket before you turn on the tap.
A customer looks you upShe pulls up your website and can’t tell in ten seconds what you even do.
Customers notice, and they read it as how you run the business. They call the next name on the list.
Sounds like everyone elseEverybody says quality. Nobody says how.
We write every page from a conversation with you, using your photos and reviews.
The pieces don’t matchThe logo is from years ago.
The website says one thing, and the way you really sell lives in your head. Each piece does a little, but none of it works together, and your customers can tell.
Be findable. Be trustworthy. Be remembered.
The marketing that works for builders is quiet, useful and honest. We build four parts that fit together, so the right customers can find you, trust you and remember you.
A website, a matching brand and a customer journey map, built together and kept current for you.
BrandingLook like one company.
Customers remember a business that looks the same everywhere they meet it. We clean up your logo and write a one-page brand guide with your colours, your type and how to use your logo, so the truck, the sign and the website all match. You end up with a look you can hand to a sign shop without explaining it.
Customer journeySee where customers go quiet.
Most owners do one job and vanish, then wonder why the repeat work never comes.
A customer journey map shows the path a customer takes, from the first time they look you up to the day they send you a friend. We build yours in the first month, so you can see where customers go quiet.
You do not need a campaign. You need to not disappear.
WebsitesA website that wins you work.
Your website is one part of your marketing, built around how your customers find and choose you.
We build a preview of your new website, at no cost, for you to see before you commit.
Design and build
A custom-designed website of up to 8 pages, built around how your customers find and choose you.
Professional copywriting for every page, written from a conversation with you.
Mobile-ready and speed-optimized, so it loads in seconds on any phone.
Lead capture forms on every page, with each new lead emailed to you.
Going live
Your domain connected, and a move away from your current site (Wix, Squarespace, GoDaddy and others).
Redirects from your old page addresses, so existing Google listings and bookmarks keep working.
Email settings and subdomains preserved, so nothing else is interrupted during the switch.
Google setup
Google Analytics 4 installed in your name, with leads tracked as conversions.
Search Console verified, sitemap submitted and pages indexed.
On-page search basics: page titles, descriptions, local keywords and business details Google can read.
Your Google Business Profile linked to the new site.
Ongoing care
Hosting, SSL security certificate, security updates, backups and uptime monitoring.
Up to 2 content updates each month, such as text, photos, hours, services or pricing.
A short monthly snapshot of your visitors and leads.
Video and storytellingLet them see what working with you is like.
A nervous buyer relaxes when they can see what working with you is like before they ever pick up the phone. A short video of your people and your work lets them do that.
We shoot and edit video of your team on the job, take professional photos of work you are proud of, and help you tell the story behind the business.
“People do not remember the building. They remember how you made them feel while you built it.”
Rodney Penner, Built on Purpose
See a video on the homepageSites we’ve built
Live now
Steam Zone
A squeegee-reveal hero and 34 real Google reviews up front.
Visit site (opens in a new tab)
IN-EX Plastering & Stucco
Bold gold bands and hand-drawn detail panels.
Visit site (opens in a new tab)
Puffin Power
Full service site with a 79-post blog that brings in search traffic.
Visit site (opens in a new tab)
Disc Quadrant
Our own software: four costly numbers up front, then a real report and scorecard to open.
Visit site (opens in a new tab)Launching soon
Concepts
Concepts we built to show local owners what’s possible
Chilliwack Roofing
Real job photos in a framed, confident hero.
Visit site (opens in a new tab)
Kingcraft Construction
Their logo broken into line-art watermarks.
Visit site (opens in a new tab)Concept sites are private previews built on spec. They are not endorsements by those businesses.
Questions owners ask first
Will this get me more leads or sales?
We can’t promise a number of leads or sales, and nobody honest can. What we commit to is the work listed in your package, done well and on schedule, and a clearer picture each month of what is working.
How much of my time does this take?
Less than doing it yourself. We ask for your time in short blocks: the discovery call and the sessions your package includes. We do the building between them, so it does not land back on your desk.
Is this for my kind of business?
It is built for owner-operated construction, trades, building-product and ag-equipment businesses with 10 to 100 people. If you are close to that, a twenty-minute call will tell us both.
Can I buy just a website?
Not on its own. A website by itself can look good and still leave a customer guessing who you are and why they should call. We build it as one part of your marketing, with your brand and your customer journey, so each part helps the others. Tell us what you need on a discovery call and we will say plainly what fits.
Why is there no up-front cost?
We build and run the site for one flat monthly fee instead of charging a large invoice to get started. There is no build fee and no setup fee, and we build you a free preview before you sign anything. In return, there is a 12-month minimum from the day your site goes live. Optional extras such as a logo, photos or video can be paid monthly too.
What is the minimum term?
Every package has a 12-month minimum from the day your website goes live. If you cancel before the 12 months are up, the remaining monthly fees in that term become due. After 12 months it continues month to month, and either of us can cancel with 30 days’ written notice.
Can I pay for the year up front?
Yes. Pay 12 months up front and get one month free.
What if I don't like the preview?
You owe nothing. The preview is free and carries no obligation, and you decide whether to go ahead after you have seen it.
Who owns the website?
We do. You are subscribing to a website: the design, code and tools belong to People Purpose and are licensed to you while your subscription is active and in good standing. Your domain name, everything you supply (text, photos and logos), every lead and customer detail, and your Google accounts are always yours.
Do I have to write anything?
No. We write every page from a conversation with you, using your photos and reviews. You read it before it goes live and can ask for changes.
When does billing start?
On the day your site goes live, not before. Monthly fees are invoiced in advance from that launch date, and you can pay by e-transfer, pre-authorized debit or credit card. Your site goes live within 10 business days of receiving your approval and account access.
What happens if I miss a payment?
Invoices are due on receipt, and we send a reminder before anything happens. If a payment is 15 days past due, your website and add-on services are taken offline until the account is current, and service is restored within 2 business days of full payment. Fees continue during a suspension and the 12-month minimum stays in effect.
Can I add to it or change it later?
Yes. You can add services at any time, effective on your next invoice. Removing something takes effect after the 12-month minimum. Rates are fixed for the minimum term, and any change after that comes with at least 30 days’ written notice.
Why does People Purpose build websites?
People Purpose helps business owners build on purpose: the plan, the people, the sales, the systems, and the margin, in service of a purpose bigger than the business. The site is where the sales begin, so we write it from a conversation with you and build it around how your customers find and choose you. Care more about the person than the transaction.
What is the growth for?
Profit is the byproduct. Purpose is the point. Growth is worth having when it leaves you with a business that can give: opportunity for the people who work for you, time for the people waiting at home, and money for whatever you were put here to fund.
Here's what to expect
Discovery callFeel heard, and get clear on what is getting in the way.
- What you'll experience: A 20-minute conversation about your business, how you win work today and where it gets stuck.
- What you'll receive: An honest read on where your marketing stands, with no pitch and no pressure.
- Why it matters: You walk away feeling heard, and clearer on what is getting in the way.
ProposalDecide at your own pace, with the full picture in front of you.
- What you'll experience: We take what we heard and come back with a proposal built around your business.
- What you'll receive: A proposal that shows what we will build for you and what it costs each month.
- Why it matters: You can decide at your own pace, with the full picture in front of you.
Choose and signStart with a clear agreement and nothing hanging over you.
- What you'll experience: Pick your package and sign your agreement.
- What you'll receive: Your agreement in writing, with nothing paid up front.
- Why it matters: You start with a clear agreement and nothing hanging over you.
Month 1: the buildSee your business the way a customer sees it.
- What you'll experience: We ask for your time in short sessions and do the building between them.
- What you'll receive: Your website goes live within 10 business days of your approval, and your customer journey map is done in the first month.
- Why it matters: You see your business the way a customer sees it, instead of carrying it all in your head.
The monthly rhythmMarketing stops being one more thing to remember.
- What you'll experience: We keep your website current and do the work your package includes.
- What you'll receive: A 60-minute growth check-in every quarter, and a clearer picture each month of what is working.
- Why it matters: Marketing stops being one more thing you have to remember.
Your next customer is looking you up right now.
Tell us about your business. We answer every enquiry within one business hour.
Prefer to talk? 204-921-1000 or rod@people-purpose.com.