Almost everything gets built by accident. Ten years in, you look up and you're running a business nobody designed.
Why People Purpose exists is on the Mission page.
Read the whole mission →Rod's workbook begins with Session Zero, titled "Why This Business Exists". The five parts follow, each linked to the work under it.
For owner-operators in the trades and construction who came up doing the work and now run the company.
Because of my Faith, I believe people hold the highest value. You do not have to share my Faith to work with me.
Five parts, fifteen chapters. The first four build the business, the plan, the people, the way you win work, and the way it runs without you. The fifth, Against the Grain, goes after the person holding the pen: the ceiling you put on the company, the stories running your decisions, and what all of it was for. Profit is the byproduct. Purpose is the point.
Decide where it's going before you build. In the work: Consulting.
The business runs on the people, and the skill is reading them. Read people to serve them. In the work: Hiring.
Hand it over, systematize it, and keep what it earns. Tools that serve it: QuickBooks, Software, AI.
The inner game of building on purpose. In the work: Consulting.
For the owner who would rather do the work than only read about it.
The book is the teaching. This is the build. Every chapter of Built on Purpose ends with something to build that same week, and this is where you build it: the One-Page Strategic Plan, the Four-Type Read, the Hiring Build, the Pricing Build, the Profit Scoreboard, and the Part Five tools. Work it in order. Answer honestly.
For a reader who is suffering: a testimony, not a business manual.
The story underneath everything else. The wandering, the failures, the rock bottom, and the slow rebuild that turned twenty-four years of hard lessons into a calling.
Short, practical reads for construction, trades and manufacturing owners. Drawn from Built on Purpose and The Gift of Suffering, the job sites, and twenty-four years of getting it wrong before getting it right.
Built on Purpose starts before the plan, with one question: why does this business exist?
Manitoba law sets exact notice periods, a final-pay deadline, and a 5-day ROE rule before you terminate anyone. Here is what the Code and the fact sheets actually require, sourced section by section.
Replacing one employee typically costs 20 percent of their salary. Here is what actually keeps a ten-person crew together, checklist included.
Copy the template, fill in the ten blanks, and post it today, with three filled examples and real Manitoba Job Bank wages for each.
I never sat on the other side of a hiring table until I had to. Here is the exact method I use now: what to ask, how to score it, and what Manitoba law forbids you asking.
There is no single DISC profile for sales. Here is which pattern tends to fit a new-business hunter, an account farmer, and a technical estimator, and how Quadrant screens for it.
Manitoba's Employment Standards Code has no formal probation period for most employees, only a 30-day exception to notice. Here is what the Code and the fact sheets actually require for a first hire, sourced section by section.
Manitoba's minimum wage is $16.00 an hour today, rising to $16.40 on Oct. 1, 2026. Here is how to write a posting that actually gets applicants, with a full sample and every rule sourced.
Nationally, 28% of job vacancies were still open at 90 days in Q1 2026 (StatCan). Here is the real timeline for a Manitoba hire, sourced stage by stage.
SHRM puts the average cost to fill one role at $4,129 USD alone, before you count wages, notice and lost output. Here is the real math for a 10-person Manitoba crew, with every number sourced.
Manitoba recruiters typically charge 15 to 25 percent of a first year salary. What drives the gap, who legally pays it, and when to skip a recruiter altogether.
Custom software used to mean carrying the whole cost yourself. There is a second model: be the first tenant of a product your industry helps pay for, and ask one question to know which fits.
Not hype, not fear. A plain rundown of what AI actually does in a trades office right now: reads the PO, matches the payment, files the form, and gives your people their hours back.
Retyping POs, chasing payments, the sacred quoting spreadsheet, the paper pile, and month-end. Five jobs a machine can take this year, and what changes when it does.
The first question every owner asks, answered straight. AI takes over tasks, not jobs, and if a vendor leads with headcount savings, walk away.
Under $280 a month per person for the tools, a scoped price for the build, and the invisible bill it pays down: the hours your office spends being a typist.
Before we offered this to anyone, we did it to ourselves. The Disc-Quadrant story, and the pattern any business can copy: knowledge in, interface out.
Most owners chase one yes: the price. There are actually two, and they come in an order. The customer says yes to you before they ever say yes to the number. Earn the first one and the second gets easy.
People Purpose did not start in a classroom. It started on a potato farm, through a failed company, a near-loss of everything, and a long road of building other people's businesses. Here is where it came from, and why.
Most owners price off their costs and add a little. Your customer is not buying your costs. They are buying the result, and the result is worth far more than your hours and materials. Price to the value, not the labour.
Generosity isn't just money, and it isn't a grand gesture you make on your best day. The three things you actually have to give as an owner, and why two of them cost almost nothing.
A customer berated one of my people. I told him to apologize or take his materials and go, no refund. It cost us a sale and taught me the thing I now build every company on: you protect your people before your profit.
The subtitle of the book is 'Why Profit Is the Byproduct.' People hear that as soft. It's the opposite. When money is the compass you end up misdirected. Build it right and the profit follows.
Most good owners deliver a ten and charge a six, then call it humility. Why the block on pricing was never the math, and how undercharging quietly keeps good businesses small.
Revenue is the number owners brag about. Margin is the number that keeps the lights on, pays people well, and funds your freedom. Busy and broke is a real place, and plenty of big companies live there.
Most owners hire in a panic: slammed, short-handed, so they take the first willing person with a pulse. Then they spend a year managing the fallout. A better way to hire the people your business deserves.
You're working sixty-hour weeks chasing growth, but if someone asked where the business is actually going, could you answer? Why bigger is not a destination, and how to set a real one.
Every owner wants to grow. But if the business is disorganized at its current size, growth does not fix it. It multiplies it. Bigger just means the same mess, moving faster.
Chasing the most profitable option at every turn feels smart, but money is a terrible compass. It tells you where the cash is, not where you are supposed to go.
Owners come to me wanting more leads. Often the worst thing I could do is get them. If the machine those leads land in is broken, more marketing just wastes money faster. Fix the machine first.
A handshake feels honest, but a business that runs on what people remember is a business built on sand. Writing it down is not a lack of trust. It is how you protect the trust you have.
The most honest, hardworking owners are often the most underpriced. The reason is not the math. It is a quiet belief that keeps generous people poor.
The most expensive story an owner can carry is that there is never enough. It feels like caution. It is actually the thing capping your growth and your generosity.
Most salespeople lose the deal by running their mouth. The one skill underneath every sale I ever closed was the opposite: shut up, read the person in front of you, and earn trust before you ask for the order.
Plenty of owners are slammed with work and still cannot figure out where the money went. Revenue is not the problem. The margin is.
Ask most owners what they're building toward and the answer is 'bigger.' But bigger is not a destination, it's a gas pedal. Why growth for its own sake makes you more tired, not more free.
Replacing people is expensive and exhausting. Keeping them is cheaper and simpler than most owners think, and it starts with caring more about the person than the production.
If you are delivering a ten and charging a six, you are leaving money on the table and calling it being reasonable. Here is how to charge what the work is worth.
Owners think they sell the work: the roof, the addition, the install. Customers buy how it felt to deal with you. The experience around the work is what they remember and what they tell people about.
It is not enough to have good people. Good people in the wrong roles still struggle. Here is how to tell, and how to fix it without blowing up your team.
Free quotes train customers to treat your expertise as worthless. Charging for the estimate filters out the tire-kickers and gets you paid for the work you already give away.
When you are desperate, anyone who shows up looks like a hire. That is how you end up with the people you have to manage instead of the people you can build with.
Most of the limits on your business are not in the spreadsheet. They are in the stories you picked up about money, worth, and scarcity long before you ever ran a company. Until you name them, they run the place.
The best closers in construction and trades do not push harder. They read the person across the table and earn trust before they ever ask for the order.
Most owners market hard when work is slow, then stop the second they get busy, which guarantees the next drought. Here is how to break the feast-and-famine cycle for good.
When every decision waits on the owner, the business can only move as fast as one person. The hard truth is also the hopeful one, because the bottleneck is the thing you can actually fix.
Your business will not outgrow the person running it. Before you fix the sales, the team, or the systems, you have to be honest about the one limit every owner eventually runs into: themselves.
You did not get into the trades to become a marketer. Good news: the marketing that works for builders is not loud or salesy. It is just being findable, useful, and trustworthy.
If the business stops the week you leave, you do not own a business, you own a job that owns you. Here is how to build one that holds its standard when you are not in the room.
When the phone rings but the work does not close, the instinct is to buy more leads. That is feeding a broken machine. Fix the conversion first.
Most companies were never designed. They were reacted into existence, one fire at a time. Here is how to tell if yours was, and how to start building on purpose.
A free people diagnostic for construction and trades owners: who you're hiring, who's leaving, how the team runs. No pitch, just an honest read.
Read it: the book, Built on Purpose, the whole method for the price of a lunch. I help you build it: hire Rodney as your fractional Chief Growth Officer and build it together, directly, owner to owner. We run it together: Disc-Quadrant, the platform I built for this work.
The books are the thinking. Working together is the building. If you are ready to apply this to your own company, let's talk.
Book a discovery call