People Purpose did not start in a classroom or a marketing meeting. It started on a potato farm when I was sixteen, and it took twenty-four years and six industries to teach me the one thing the whole company is built on.
I want to tell you where it came from, because you should know who is on the other side of the table before you trust them with your business.
I learned by doing it wrong first
I did not arrive at this as a theory. I arrived at it the hard way.
I started young and moved through trades and industries: farm work, delivery, woodwork, electrical, drywall in Alberta, landscaping, roofing, grain bins, building products, timber frames. Along the way I started my own drywall company and watched it fail, not because I did not know the trade, I knew it cold, but because I could not manage people. That failure taught me something no success could have: the work is never the hard part. The people and the leadership are the hard part. Most owners who are struggling are not struggling because they are bad at the trade. They are great at the trade. They were just never taught the rest.
I did not learn this from a book. I learned it by hitting every wall myself, first.
The year it nearly came apart
There was a season I do not gloss over, because it is the hinge the whole thing turns on.
A banking error made it look like I had a surplus, then got corrected and left me deep in a hole. The same day the correction hit, a major contract got cancelled. I laid everyone off. It was the kind of stretch where you find out what you actually believe, and I came out the other side having lost the illusion that I was in control of any of it. I gave what I had, I trusted the process when there was no evidence it would work, and slowly things turned. I came back to work building someone else's company well, and for the first time finished something the right way instead of sabotaging it on the way out.
That season rebuilt me. It is also where the conviction came from that profit was never supposed to be the point.
Why People Purpose exists
After years of building other people's companies, the sales strategies, the teams, the systems, I kept seeing the same thing. Good owners, excellent at their craft, stuck, because nobody ever taught them how to build the business itself on purpose. They were building by accident, reacting their way forward, and paying for it in stress and money and time.
So I built People Purpose to be the thing I wish those owners had. A way to build the business the way you would build anything that matters: on purpose, in order, identity before culture before strategy, with people treated as the foundation and profit understood as the byproduct rather than the goal.
The faith part is not decoration. It shapes how I show up, the conviction that you put people first, tell the truth, and build for a purpose bigger than your own bank account. It does not decide who I serve. I work with owners of every background, and the ones I work with always know exactly where I stand.
Twenty-four years, six industries, one lesson: build it on purpose, serve people well, and let the profit follow. That is the whole company, and it was paid for in full before I ever named it.