The People Business

Win with People.
Win in Business.

Attract top talent and customers with People Purpose.

Book a fit call
Rodney Penner on a construction site
Start here · 2 minutes with Rod

Does your business run you?

Rodney Penner introduces People Purpose: Does Your Business Run You?

If the answer stings a little, the rest of this page is for you.

Give people purpose, and profit is the byproduct.

What it means for you

Three places we get people right.

Every growing business comes down to three: the people you hire, the company you build around them, and the customers you win. Find yours below, and see what it looks like done right.

“At 20 people a bad hire is a problem. At 100, a broken hiring process is a culture.”

Hire the right people

Employer positioning that makes you worth working for, role blueprints, a four-stage interview, and behavioral data on every finalist. Contract recruiting is 15% of first-year salary, $5,000 minimum per role, charged once.

“People do not quit companies. They quit how they get led on a Tuesday.”

Build the business around them

Org structure on purpose, roles people love, leaders who keep getting better, and weekly meetings that actually happen. Implemented on Disc-Quadrant in 30 days.

“You are measured by the worst way you show up.”

Win the right customers

One message the whole company keeps, a sales process your team runs without you, and an experience that keeps the customers worth keeping.

Companies with a formal sales process grow revenue 18% faster. Sales Management Association, in Harvard Business Review.

Not sure which one is yours? That's exactly what the free diagnostic finds.

Dissect my business for free See how we work
Before you book

What to expect.

Rodney Penner explains what to expect when you work with People Purpose

What working together looks like, from the first call on.

In their words

★★★★★
"It has been a pleasure working with Rodney from People Purpose. He provided tremendous value by helping us develop an organizational chart and conducting in-person interviews with 35 of our staff, along with DISC assessments to better understand role alignment across the team... I highly recommend People Purpose to any organization looking to strengthen their team and improve alignment."

Selma Brown
Southern Comfort Mechanical (SCMI) · 5-star Google review

"I've dealt with many advisors over the years, but this experience stood out as truly exceptional. Rod provided practical, actionable insights for strengthening servant leadership across our team of about 45 employees... It wasn't just business strategy. It was purpose-driven counsel that honored God while driving real results."

Dan Harder
Dan Harder
President & GM, IN-EX Plastering & Stucco

"Rod gave us a repeatable hiring framework built for long-term success, for both employer and employee. The process takes longer than we were used to, but we can't argue with the results."

Colton Froese
Colton Froese
President, Parkside Recreation
Rodney in a working session with Dan Harder of IN-EX Plastering
A working session with Dan Harder, IN-EX Plastering.
The numbers

Setting people up to win.

Employers. Employees. Customers. Ultimately, people.

0more profit where teams are engaged and set up to winGallup Q12 Meta-Analysis, 11th edition, 3,354,784 employee responses
1 in 0workers have left a job to get away from a managerGallup, citing State of the American Manager
0of customers walk away from a brand they love after one bad experiencePwC, Future of Customer Experience, 2018
Clients I've helped build
Southern Comfort Mechanical
Air Master Mechanical
IN-EX Plastering & Stucco Parkside Recreation
Oaken Builders
And earlier, as an employee
Greenstone Building Products
Cornerstone Timberframes
Superior Projects
The tool I built for this work

Knowledge in, interface out.

Twenty-four years of reading people on crews does not scale in one head. So we built it into Quadrant, our own platform. It reads how your team is wired, screens every finalist, and keeps the right people in the right seats. When we work together, I implement it in your business: setup and onboarding in 30 days.

Take your free assessment
The team

People Purpose, built by people who care.

You will work with people who have run the crews and kept the books. Meet them.

Questions

Good questions to ask first.

Who do you work with?

Business owners from any industry who want to grow on purpose, usually with a growing team behind them. Meet the team →

What do you actually help with?

Hiring, leadership, teams, and customers, plus the org structure that holds them together. Every one of them is a people problem before it is a process problem. See what to expect →

How do people work with you?

Three ways. Read it: the book, Built on Purpose, the whole method for the price of a lunch. I help you build it: hire Rodney as your fractional Chief Growth Officer and build it together, directly, owner to owner. We run it together: Disc-Quadrant, the platform I built for this work, implemented in your business in 30 days.

Do I have to be religious to work with you?

No. Because of his Faith, Rodney believes people hold the highest value. It shapes how he shows up, not who he serves, and he works with owners of every background. You will always know where he stands. Read how People Purpose began →

What is a fit call?

A short, honest conversation to see if working together makes sense. Not a sales call. If we are not the right fit, you will still leave with something useful. Book yours →

Where are you based?

Kleefeld, Manitoba, working with owners across the province and beyond. Most of the work happens over Teams and inside your real numbers. About us →

How do we start?

Book a fit call, or take the free DISC assessment to see how you lead, sell, and hire.

Faith to Move Mountains

What do you think is possible?

At People Purpose, we believe the limit only exists in your head. Want to know what could be possible? Book a conversation with me and find out.

Prefer to reach out directly? rod@people-purpose.com  ·  204-921-1000

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