Win with People.
Win in Business.
Your family, your team and your customers all deserve to feel like they matter more than the money.

Does your business run you?
You're busy. You want someone you can trust, who knows your industry and respects what you've already built.
Give people purpose, and profit is the byproduct.
What I am here to do
To foster growth in people, profit and generosity, in the businesses where I work.
“Profitable businesses and strong non-profits, working together to serve people. That’s my mission.”
Rodney Penner
Mentor others in their faith and business
Help people create meaningful work for themselves and others
Teach how valuable people really are, beyond their earning potential
A business that can give: opportunity for the people who work for you, time for the people who matter most to you, and money for whatever you were put here to fund.
Read the whole mission →Twenty-four years, six industries, one lesson.
The mechanics of a business, the selling, the marketing, the growing of it, I could learn. People are the foundation, and I learned it the hard way so you won't have to.
Four ways to work together.
Build it on purpose
Clear on who you are, with people who know their roles and leaders who keep getting better.
HiringHire the right people
Choose your next hire from finalists backed by behavioural data.
SalesWin the right customers
A sales process your team runs without you, on one message everyone keeps.
MarketingBe the name they trust
Tell your own real story: your people, your projects, your way of doing the work.
It's okay if the house isn't perfectly clean when I show up: you don't hire a cleaner if your house is clean.
Where are you stuck right now?The places we get people right.
What changes when each one is built on purpose, in order: Identity, then Culture, then Strategy.
Your mission, your vision, your values.
Knowing who you are: your mission, your vision and your values, clear enough to lead from.
We work through it together and put it in writing. It shapes how you lead, what you embrace, your culture, your brand, and the way you treat people.
You make decisions from what you stand for, and you know your worth isn't measured by what you're paid.
For me, it starts with knowing my value comes from God, my Creator. He made me in His image, and so is every person I meet.
Start with where you want to end up.
Find the path you were created for, see it clearly, and know the steps to take.
We start with you: what you want the people closest to you to say about you one day. Then we build the business to carry you there, starting with what has to change this quarter.
The business becomes the vehicle for the life you want, and you have someone in your corner on the big calls.
Known and trusted before you ever pick up the phone.
When a customer calls, they already know who you are, what you do, and what's important to you.
This comes through creating alignment between your brand, your website, your customer experience journey and your internal processes.
It provides customers with an experience that makes them feel confident and valued through the process.
A workplace where people feel valued and value others.
Your team feels heard, understood and important.
Everyone gets checked in on weekly, and hard conversations are had, and toxicity isn't tolerated for long. We build the routine with your team: three-month reviews and written job descriptions, kept on the calendar.
Your people know that it's a safe place for them to work, and they'll tell their friends about how great it is.
Strengths that fit together.
Each person on your team knows what is theirs to do and where they fit.
Using DISC, we build team playbooks, and help each team member understand the strengths and weaknesses of the other team members, setting people up to complement each other, instead of competing or working against one another.
The team feels understood by one another, and is able to value the things that create separation when misunderstood.
The right person in the right seat, who stays.
The right people are the A-players. It's hard to find "The Perfect Person", but you will find incredible people with character, drive and humility that make them exceptional.
We draw the seat before the ad goes up, read every application and assess the finalists, so the final choice is yours.
When you hire the right person, your business grows. Your new hire starts out feeling wanted.
Steady, not feast or famine.
The right customers keep coming in, steadily, at a fair price, and you get to choose the work you want.
We build a sales process your team runs without you: your ideal customer named, a qualifying step before anyone quotes, and a one-page playbook with scripts and scorecards.
Customers feel listened to before they ever see a number. Your team knows the next step, so you can trust it's handled.
Profit is the fuel.
Your work earns what it's worth, with less grinding and more time to do it right.
We teach you how to price your jobs fairly and how to sell them: priced from your customer's side of the table, with cost and markup on separate lines, so the margin shows.
You can see what the business is making, quote with confidence, and keep what you earn.
Growth for the sake of generosity.
A business that can give: opportunity for the people who work for you, time for the people who matter most to you, and money for whatever you were put here to fund.
We help you build a healthy margin and systems your team can run, then put your destination on paper: who you'll serve and what you'll give.
It feels like the point of the work: your business standing for something past your own front door.
★★★★★
"It has been a pleasure working with Rodney from People Purpose. He provided tremendous value by helping us develop an organizational chart and conducting in-person interviews with 35 of our staff, along with DISC assessments to better understand role alignment across the team... I highly recommend People Purpose to any organization looking to strengthen their team and improve alignment."
"I've dealt with many advisors over the years, but this experience stood out as truly exceptional. Rod provided practical, actionable insights for strengthening servant leadership across our team of about 45 employees... It wasn't just business strategy. It was purpose-driven counsel that honored God while driving real results."

"Rod gave us a repeatable hiring framework built for long-term success, for both employer and employee. The process takes longer than we were used to, but we can't argue with the results."


Setting people up to win.
Employers. Employees. Customers. Ultimately, people.



People Purpose, built by people who care.
You will work with people who have run the crews and kept the books.
Here's what to expect
What working together looks like, from the first call on.
Discovery callFeel heard by someone who came up through the trades.
- What you'll experience: A free twenty-minute call with Rod, an honest first look at what is going on in your business.
- What you'll receive: A straight answer on whether working together makes sense, and something useful to keep even if it does not.
ProposalDecide calmly with the whole picture in front of you, and no surprises.
- What you'll experience: We put in writing what we heard and what we would do about it, in plain words.
- What you'll receive: A written proposal for the offer that fits, so you know what it includes and what it costs before you commit.
The work begins on the offer that fitsWe're in your corner, one step at a time.
- What you'll experience: We begin with what the proposal says.
- What you'll receive: What the proposal promised, in the order it promised it.
Questions owners ask first.
Who do you work with?
Business owners from any industry who want to grow on purpose, usually with a growing team behind them. Meet the team →
What do you actually help with?
We help owners build on purpose: the plan, the people, the sales, the systems, and the margin, in service of a purpose bigger than the business. See what to expect →
How do people work with you?
Read the book, Built on Purpose, and build it with the course: the book is the teaching, the course is the build. Or work with us directly, owner to owner.
Are you a Christian business coach?
Yes. I am a man of faith, and I won't hide it. Because of my Faith, I believe people are valuable far beyond their earning potential. That is why I do this work. You do not have to share my Faith to work with me, and you will always know where I stand. Why People Purpose exists →
Where are you based?
Kleefeld, Manitoba, working with owners across the province and beyond. Most of the work happens over Teams and inside your real numbers. About us →
How do we start?
Book a discovery call, or start with the free Business Diagnostic.
What do you think is possible?
You've built something you're proud of. When you're ready to do the work alongside someone, that's what People Purpose exists for.










