Build it on purpose, not by accident.
A real growth plan, and the help to build it. Sharper sales, better hiring, and systems that finally run without you, with a Chief Growth Officer in your corner every week.
24 years in the trades · Author of Built on Purpose · Based in Manitoba
Meet your Chief Growth Officer
Rodney Penner spent twenty-four years in the trades, manufacturing, framing, steel, closing higher than the salesmen swore was possible and failing with people until he learned them. He wrote the book on building a business on purpose, and as your CGO he works it with you, chapter by chapter, in your real numbers and your real crew.
This is not a course and not a peer group. It is one owner, one coach, and a weekly rhythm: decisions made together, priorities kept honest, and a growth plan that survives the busy season. You stay the owner: Rodney makes sure the business gets built.
Owners who have trusted People Purpose
If you built it by accident, you can feel it.
None of that means you are bad at this. You were never taught to build the business itself. That is the work we do together.
Sales, hiring, and systems that hold.
Sales that do not depend on you
A repeatable process built on reading the person across the table, not running a pitch, so closing is not all on your shoulders.
Hiring the right people
Stop hiring the first willing person with a pulse. Build the role, train the person, and keep the people your business deserves.
Marketing that earns the work
Fill the pipeline on purpose, and stop feeding a broken machine with leads it cannot convert.
Systems so it runs without you
Get the business out of your head and onto paper, so it holds its standard whether or not you are on site.
"Rod gave us a repeatable hiring framework built for long-term success, for both employer and employee. The process takes longer than we were used to, but we can't argue with the results."
"I've dealt with many advisors over the years, but this experience stood out as truly exceptional... It wasn't just business strategy. It was purpose-driven counsel that honored God while driving real results."
"Very positive experience. Highly recommend working with Rod and his team."
Three steps, no mystery.
A free fit call
Forty-five minutes on where your business is and where it is going. Not a sales call, a fit call.
We build the plan
A real destination on paper, and the order we work in: identity, then culture, then strategy.
We build it together
I embed alongside you until growth is a system, not a hope, and the business runs without you.
Get the free business diagnostic first
Ten questions, and you get back an honest read on where growth is leaking. Understanding your business is free; the fix is the engagement.
Get my free diagnostic Scope the workLet's build it on purpose.
One honest conversation about your business. No pitch and no pressure. Call now, or send this and I will reach out to you.
Call 204-921-1000