Win more of the work you bid. Charge what it is worth.
I have sold more than $250 million across my career and built the sales processes behind it. I help construction, trades, and manufacturing owners stop leaving money on the table, qualify the right work, and close far more of it. Twenty-four years in the trades, repeated across multiple industries.
For owners in construction, trades, and manufacturing.
If your only growth lever is bidding harder, you can feel it.
Twelve percent is not a ceiling. It is the score you get when nobody is running a process. That is the work we do together.
The low-hanging fruit is always in the same four places.
The sales process
Introduce and investigate before you ever put a number on it. The same shift that moved a close ratio from twelve percent toward eighty-five.
Qualifying
Build a net that sorts buyers from browsers before you spend a dime. The client who will not pay for the drawing will not pay for the work.
How estimates are built
Stop handing your expertise away for free. Get paid for the work that wins the work, and price for the value, not the low bid.
The deal structure
Build margin in, out in the open, and structure the agreement so trust and profit both go up. A lot of quiet money is won or lost right here.
"I've dealt with many advisors over the years, but this experience stood out as truly exceptional... It wasn't just business strategy. It was purpose-driven counsel that honored God while driving real results."
"Very positive experience. Highly recommend working with Rod and his team."
"Rod gave us a repeatable hiring framework built for long-term success, for both employer and employee. The process takes longer than we were used to, but we can't argue with the results."
I learned this the long way, so you do not have to.
A potato farm at sixteen, drywall where I knew the trade and could not lead a soul, cars off a lot, a steel company built from almost nothing, national building products, mass timber, running construction projects. Different trades, same lesson every time: the money is in the people and the process, not the price.
For the last general contractor I ran sales for, that meant doubling revenue in two years, signing a hundred million in backlog, and multiplying net profit fivefold. The best part is it was fun, and it was repeatable, because the low-hanging fruit sits in the same four places in every company: the process, the qualifying, the estimate, and the deal.
Three steps, no mystery.
A free fit call
Forty-five minutes on your sales, your numbers, and where the work is leaking out. Not a sales call, a fit call.
We find where the money leaks
Your process, your qualifying, how your estimates are built, and how your deals are structured. We find the low-hanging fruit first.
We build it together
A sales process you can run without me, so winning the right work at the right price stops depending on a good month.
Let's find the money you are leaving on the table.
One honest conversation about your sales. No pitch and no pressure. Call now, or send this and I will reach out to you.
Call 204-921-1000Not ready to talk yet? Start with the free DISC and see how you are wired to sell.